Strategy · Product · Go-to-Market

Strategic product and growth leadership for companies ready to scale.

Senior product and commercial expertise for technical product and solution companies, bridging engineering and sales from product strategy to Go-to-Market.

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How Birkco helps

We bridge technology and the market:
shaping complex innovation into offerings customers value, and feeding market intelligence back into strategic decisions that drive growth.

Birkco works with companies that build technical products and solutions, whether they are taking a new offer to market, scaling an existing product line or building a product organization that can keep up with growth. The work connects engineering depth with commercial outcomes.

Connected hardwareIoTSaaS and cloud platformsPaymentsFueling technologyOil and gasConvenience and fuel retail

Services

From strategy to market, with one partner.

Business development and growth strategy

Hands-on business development, from sales strategy and partnerships to sales enablement. Open new markets and grow revenue from the products you already have.

Product strategy

Vision, multi-year roadmap and lifecycle decisions tied directly to market insight and business goals.

Go-to-Market strategy and execution

Build the plan and execute it, from segmentation, positioning and pricing to channel strategy and launch.

Product management

Build or strengthen your product organization, act as your product manager or coach the team you have. Every decision is grounded in financial acumen and market insight.

Product marketing

Messaging, sales tools, content and launch campaigns that make complex products easy to buy.

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Track record

Two decades of bringing connected products to market.

20+

years across engineering, product and general management

15+

years focused on payments and platform solutions

20+

granted patents

Solutions led in prior roles

Global fuel dispenser platform

A $250M annual global product line, from global requirements to regional positioning and launch.

Secure payments

Payment hardware and software, POS partner integrations, certifications and channel partnerships.

Network solutions

Wireless and wired communication systems and secure managed network solutions, sold as hardware plus subscription.

SaaS and cloud solutions

A digital out-of-home (DOOH) media platform and consumer UX for fuel dispenser screens.

At Dover Fueling Solutions, AvaLAN Networks and Dresser Wayne.

About

Annika Birkler

Managing Director · Austin, TX

Annika is a product and business leader with more than 20 years across engineering, product management and general management in the oil and gas and fuel retail industries. She has led product lines from global fuel dispensers to secure payments, media platforms, connectivity and network solutions.

Her career has been customer-facing throughout, working with retail executives, channel partners and engineering teams to turn complex technology into products companies buy and people use.

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Ready to scale? Let's talk.

A short intro call to understand where you are and where Birkco can help.